Comic Shop Spotlight: Collectors Comics Inc

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Collectors Comics Inc in Port Saint Lucie, Florida.

Vital Stats

OWNER: Keith Mallow  

MANAGER: Joe Vandegrifft, II    

NUMBER OF LOCATIONS: 1

NUMBER OF EMPLOYEES: 5

YEAR OPENED: 2005

STORE SIZE (square feet): 1,500

WEBSITE

FACEBOOK

About Our Shop

Favorite Recent Comic Book: Avengers .1 series

How was your Halloween ComicFest event?  Great costume contest(s) (different age groups).  Gave multiple prizes for each age group.

What has been your best promotion or event?  Every Free Comic Book Day or Christmas Stocking raffle

What recent changes have you made in the store?  Constantly changing displays, sales, responding to customer suggestions

What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general?

  • Upgrading our website and e-mail blast (in progress)
  • Expanding charity programs (in progress)
  • Hold school events/giveaways
  • Toys for Tots drop-off site
  • Convention (put on)
  • Donate to local offices

Programs/promotions

  • Heroes For Heroes
  • Collectors Comics Cares
  • Comics for “A”s
  • Todd Everhart’s Food For Friends
  • Prize Wheel
  • E-mail deals
  • Coupons + % off
  • Raffles/giveaways
  • Costumed performers (princesses to host story time events for kids, for example)
  • Signing events
  • Cross promos
  • Highlight local artists/authors

What are your plans for the near future?  Raising $ and supplies for local teachers.  Continuing ongoing programs.

How did you choose your store name?  We like alliteration.

What superpower would you most like to have?  Editor of Marvel Comics…

Another view of the exterior of the shop

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A large selection of back issues and more

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Shelf of housewares and toys

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View of the interior of the shop

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Monica and owner Keith Mallow posing with Captain America

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A corner devoted to Star Wars merchandise

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Shelves filled with a variety of toys and action figures

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Shelves filled with trade paperbacks

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