Comic Shop Spotlight: Covert Comics & Collectibles
Apr 05, 2017
Click to see larger image.
Covert Comics & Collectibles in Fairhope, Alabama
OWNER: Lonnie Townsend
MANAGER: Jason Henderly
NUMBER OF LOCATIONS: 2
NUMBER OF EMPLOYEES: 1
YEAR OPENED: 2014
STORE SIZE (square feet): 900
Favorite Recent Comic Book: Reborn
How was your Halloween ComicFest event? This was our first Halloween ComicFest, so the turnout was rather small.
What has been your best promotion or event? Our grand opening in February
What recent changes have you made in the store? We opened Covert Comics in Foley in February of 2015, and the first nine months have exceeded our expectations.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We are getting ready to expand our online presence, after we move the parent store to a larger location.
What are your plans for the near future? We want to give our customers the best service available, and we feel this customer service will allow us to grow to 3 shops in 2017.
How did you choose your store name? The original comic shop opened in 2014 in the back of a vintage vinyl shop in Fairhope, Alabama. The shop was hidden and tucked away, so it was Covert.
What superpower would you most like to have? The ability to read people’s minds.
View of interior of store
Alternative view of interior of store
Wall of new comics and manga
Wall of new comic books
Pop Vinyl selection and trade paperbacks
Toys and back issues of comics
Wall of books
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