Comic Shop Spotlight: Covert Comics & Collectibles

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Covert Comics & Collectibles in Fairhope, Alabama

OWNER: Lonnie Townsend

MANAGER: Jason Henderly

NUMBER OF LOCATIONS: 2

NUMBER OF EMPLOYEES: 1

YEAR OPENED: 2014

STORE SIZE (square feet): 900

WEBSITE

Favorite Recent Comic Book: Reborn

How was your Halloween ComicFest event?  This was our first Halloween ComicFest, so the turnout was rather small.

What has been your best promotion or event?  Our grand opening in February

What recent changes have you made in the store?  We opened Covert Comics in Foley in February of 2015, and the first nine months have exceeded our expectations.

What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general?  We are getting ready to expand our online presence, after we move the parent store to a larger location.

What are your plans for the near future?  We want to give our customers the best service available, and we feel this customer service will allow us to grow to 3 shops in 2017.

How did you choose your store name?  The original comic shop opened in 2014 in the back of a vintage vinyl shop in Fairhope, Alabama.  The shop was hidden and tucked away, so it was Covert.

What superpower would you most like to have?  The ability to read people’s minds.

 

Independent favorites Click to see larger image.	View of interior of store Click to see larger image.	Alternative view of interior of store Click to see larger image.
Wall of new comics and manga Click to see larger image.	Wall of new comic books Click to see larger image.	Pop Vinyl selection and trade paperbacks Click to see larger image.
Toys and back issues of comics Click to see larger image.	Wall of books Click to see larger image.
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