We're a small store that happened to open our doors for business on the very

first free comic book day six years ago. Every Free Comic Book Day so far

has generally coincided with our anniversary celebration, with this year being our triumphant 5th anniversary.

This year, we created a large sandwich board sign for the nearby road to let

everyone know that Free Comic Book Day was coming. We advertised the

coming event for a month to our in-store customers, on our website, and our local newspaper were kind enough to give us our first feature article in

recognition of this charitable comic giveaway and our 5th anniversary. On

top of that, we hosted a HALO videogame tournament, and gave away little gift bags for every child that walked in----these gift bags contained a Heroclix, Magic and Yu-Gi-Oh card from our backstock inventory, as well as a

small flyer briefly introducing new players to these games. Throw in

the many people who registered for our e-mail newsletter for a chance to win the 20th Century Fox-supplied Fantastic Four t-shirt, and it turned out to be not only our biggest sales day of the year and a terrific day for our regular customers, but we probably had more new faces check out our store

that day than the combined new faces in the last 6 months. It was an

unqualified success and a very happy experience. We're really looking

forward to next years' event!

- John & Christina Yeo

Screaming Monkey Comics